BCC has hold the third meeting of the “Member meet a member” series with the topic: Marketing field.
The event gathered consultant members and representatives of companies within the Marketing Industry
Some of the issues that were addressed were:
- The role of marketing in various sectors where the need for greater promotion and lobbying arises, underlining also investments in the marketing budget
- Establishing a marketing department in a company and delegating authority from top to bottom related with the distribution of service content
- Creating awareness campaigns about the importance of content through marketing
- Drafting long-term strategic plans from external actors, which serve for capacity development internal and external company
- The importance of certification for the marketing industry
BCC will begin over the next few months with the creation of awareness campaigns with promotional character for our members.